Collective Identity 2015

Welcome to the Collective Identity Blog for examination in 2015. This blog should be used as part of your revision and study for this unit. You will find lots of useful information about the case studies and unit as a whole, and must get into the habit of visiting the page regularly.

Sunday, April 26, 2015

Extension activity: Andrew Keen: Digital Vertigo interview with Web Pro News



Andrew Keen is the author of a book called Digital Vertigo.  In it he argues that web 2.0, far from enabling a more positive representation of us, is in actual fact reducing us to 'digital narcissists', suffering with excessive love of ourselves, who have become too preoccupied with broadcasting ourselves.  

He argues that social media, or the 'social internet as he refers to it as, amplifies, perpetuates and exaggerates narcissism in all of us.  

We have retreated from the act of reading, watching more traditional media such as film and television in favour of becoming pre-occupied with broadcasting ourselves and our lives online.  This, he suggests, doesn't reflect well on us as individuals or as a species.  

He is concerned that the collectivism and publicness of the modern world is resulting in us all losing something central and important in our lives.  He argues that the more we self-promote online the more we become products ourselves, and he sees that as a real tragedy.  

How do you feel about this?  Ending your essay with a reference to Andrew Keen would pose some interesting questions, and offers an alternative view to both Buckingham and Gauntlett.  


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